for the processing of personal data by FIRST FINANCIAL sro valid and effective from 25.5.2018


Dear client, dear client, let us know how FIRST FINANCIAL sro Vlkova 23, Prague 3, 130 00 (hereinafter referred to as " FIRST FINANCIAL ") processes your personal information in connection with offering, advertising, selling and managing products and services.

The Memorandum describes the basic principles of handling FIRST FINANCIAL clients' personal data and also provides you with information about what personal data we collect, how we handle them, how we source them, what uses we use, who we can provide, where you can to obtain information about your personal data that we process and your individual rights in the area of personal data protection. FIRST FINANCIAL acts as administrator and processor of personal data. FIRST FINANCIAL proceeds with the processing of personal data in accordance with Act 101/2000 Coll., On the Protection of Personal Data, Act No. 127/2005 Coll., on Electronic Communications, Act No. 480/2004 Coll., on Certain Information Society Services, as amended by later regulations and other legal regulations. From May 25, 2018, we will be guided by your Personal Data Processing by European Union Regulation No. 2016/679, the General Regulation on Processing of Personal Data .


1. General information

FIRST FINANCIAL is aware of the legal obligations regarding the processing of personal data of clients, which must comply especially with the valid legislation of the Czech Republic. In this regard, we could not offer and provide your products and services without providing your personal information. We also process personal data of our clients beyond the statutory obligations, for the purpose of caring for you and for addressing you with a targeted offer of products and services. We need your consent to that. If you do not grant your consent in these cases, the products or services provided by us may be limited or otherwise modified depending on the extent of the data we will be authorized to process. We inform about the scope of restrictions or adjustments of each client. Except as expressly stated otherwise, any information disclosed herein also concerns the processing of personal data of potential clients, ie persons with whom we have not yet established a contractual relationship but are already in contact with them or former clients.




1.1. Privacy Policy

When processing your personal data, we respect and respect all standards of personal data protection, and adhere in particular to the following principles:

(and)                 We always process your personal data for a clear and comprehensible purpose, by means set out in the prescribed manner, and only for a period of time that is necessary for the purposes of its processing; we only process accurate personal data of clients and theirs the processing is in accordance with the intended purposes and is necessary for the fulfillment of those purposes;

(b)                 We process your personal information in a manner that ensures the highest possible security of such data and prevents any unauthorized or accidental access to, change, destruction or loss of personal data of clients, unauthorized transfers, other unauthorized processing, and other misuse;

(C)                 we always inform you of the processing of your personal data and your claims for accurate and complete information about the circumstances of this processing as well as your other related rights;

(d)                 FIRST FINANCIAL has taken appropriate technical and organizational measures to ensure a level of security that meets all possible risks; all persons who come in contact with the personal data of their clients have a duty to observe confidentiality about information obtained in connection with the processing of such data.


2. Information on the processing of personal data

2.1. Administrator information

The administrator of your personal information is:


Vlkova 23, Prague 3, 130 00

Company ID: 28379179

info @ firstfinancial .cz

The company is registered in the Commercial Register at the Municipal Court in Prague, file number C137372 .


2.2.1. Processing your personal information without your consent

This is usually the case where you are required to pass on certain personal data as a condition for us to provide you with your product or service, or when we are authorized to process your personal data obtained in another way.We are authorized to process your personal data without your consent for the following purposes:

(and)       fulfillment of archiving obligations;

(ii)     concluding or performing a contract with you

(iii)   legitimate interest

(iv)   resolution of possible disputes.

2.2.2. Processing your personal information with your consent

This is usually a situation where you voluntarily agree to process personal data you have provided or otherwise obtained. If you do not grant consent, this may be the reason that the company will not be able to provide certain products or services. Based on your consent, FIRST FINANCIAL processes your personal data for the following purposes:

(and)                 client care; these are activities that do not constitute performance of a contract or other legal framework for the processing of personal data and which include the following activities:

(and)     market research;

(b)                 offering products and services that are specifically targeted to individual users, by various channels, such as by mail, by electronic means (including e-mail and messages sent to mobile devices via a telephone number) or by a telephone call, or through a website.


2.3. The extent of processed personal data of clients

FIRST FINANCIAL processes your personal information to the extent necessary to meet the above-mentioned purposes. In particular, we process the following contact and identification data.

(and)                 Identification data - includes data such as name, surname; with the client of a natural person - with the entrepreneur also ID and VAT number.

(b)                 Contact details - contact addresses, phone numbers, e-mail, fax addresses, or other similar contact information.


2.4. Method of processing personal data

The way FIRST FINANCIAL handles your data is manual processing.


2.5. Recipients of personal data

Your personal data on clients is made available to FIRST FINANCIAL employees in particular in connection with the performance of their employment duties, which require the handling of personal data by clients only to the extent necessary and in compliance with all security measures.


2.5.1. In accordance with applicable laws, FIRST FINANCIAL is authorized or directly, without your consent, to transfer your personal information:

(and)                 competent law enforcement authorities, courts and law enforcement agencies for the performance of their duties and for the purpose of enforcing the judgment;

(b)                 other persons to the extent specified by law, such as third parties for the purpose of recovering our receivables from clients.


2.6. Time of processing of personal data

Personal data of clients is processed by FIRST FINANCIAL only for the time necessary for the purposes of their processing. We are continually assessing whether it is still necessary to process certain personal data needed for a particular purpose. If we find that they are no longer needed for any of the purposes for which they were processed, we will discard the data. Personal data processed for purposes of: (a)   we prepare the offer, execute the order and invoice for the duration of the contractual relationship with the client; the relevant personal data are usually usable for a period of ten years;

(b)                 We process the offer of products and services for the duration of the contractual relationship; the relevant personal data are usually usable for a period of ten years; in the context of the transfer of personal data to third parties, determine the processing time of a third party in accordance with the applicable legislation and rules set out in this information memorandum;

(C)                 we handle client care for the duration of the contractual relationship with the client; the relevant personal data are usually usable for a period of ten years.


2.7. Right to withdraw consent

The Memorandum explains why we need your personal information and that it may be processed for your own purposes only with your consent. Your consent to the processing of your personal data is not FIRST FINANCIALand you are entitled to withdraw your consent. We may process certain personal data for certain purposes without your consent. If you withdraw your consent in this case, we will cease processing the relevant personal data for purposes requiring such consent, but we may be authorized or even required to continue processing the same personal data for other purposes.

If you do not grant or withdraw your consent, we may:

(and)                 adequately adjust the availability, scope or conditions of your products or services, or

(b)                 refuse to provide you with your products or services if we find that such consent is necessary to provide the product or service under the conditions.

If you wish to withdraw or partially withdraw your consent to the processing of personal data, please contact info @ firstfinancial .cz

2.8. Sources of personal data

We obtain the personal data of our clients in particular:

(and)      from the clients themselves, either directly or indirectly, for example, when using products or services to the user or by making information about products and services available to clients,

through websites, etc .;

(b)      from publicly available sources (public registers, records or lists);

(C)      from third parties authorized to handle the client's personal data and hand over FIRST FINANCIAL (d) from potential bidders for services and products as part of marketing actions and campaigns; (e) from its own activities, by processing and evaluating other personal data of clients.


2.9. Your right to request access to personal data and the protection of clients' rights

If you ask us for information regarding the processing of your personal data, we will provide you with all information about what we process about you without undue delay. For providing such information, we have the right to demand reasonable reimbursement of the costs incurred to provide this information.

If you find or believe that FIRST FINANCIAL or a third party involved in the processing of data is processing your personal data that is inconsistent with the protection of your privacy or contrary to law, especially if your personal data is inaccurate, you can:

(and)                 from FIRST FINANCIAL or a third party involved in data processing to request clarification;

(b)                 require that a bad state be removed, in particular you may require corrections or additions to your personal data; if necessary, temporarily blocking or disposing of such data.

If FIRST FINANCIAL or a third party involved in data processing is found to be well founded, it will remove the defective status immediately and free of charge.


3. Final provisions

  1. By sending an order from an online order form, you acknowledge that you are familiar with the privacy policy and that you accept it in its entirety.
  2. WITH   You agree to these terms by ticking your consent via the online form. By confirming your consent, you acknowledge that you are familiar with the privacy policy and that you accept it in its entirety.
  3. The administrator is entitled to change these terms. You will publish a new version of the privacy policy on your website, or send you a new version of these terms to the email address you have provided to your administrator.



Contact Dpo :              


Vlkova 821/23

Prague 3

IČO: 28379179


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739 767 387

IČO:  71276742

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